About Atelier Infusion
A considered approach to beverage innovation & scale
Atelier Infusion is a beverage innovation studio blending creativity with scientific precision.
Founded by Rebecca McGuinness ANutr, the studio helps brands and start-ups bring beverage concepts to life — from first idea to launch-ready, manufacturer-approved formulation.
Drawing on experience gained working with leading developers across the food and drink industry — and contributing to commercially successful beverages across the UK and international markets. Atelier Infusion partners with ambitious brands to turn their vision into reality.
We take a holistic, start-to-finish approach. Alongside expert guidance at every step, you’ll gain valuable insight into beverage manufacturing, common pitfalls to avoid, and industry know-how giving you the clarity, confidence, and technical foundation needed to take your product to market.
About Rebecca
Becky began her career in sports nutrition, where she developed a passion for creating recipes that balance functionality with flavour — and can be scaled commercially.
Since then, she has developed products for some of the UK’s fastest-growing beverage brands across the UK and international markets, spanning functional drinks, high-protein meal replacements, matcha RTDs and nootropic blends — many of which have become successful supermarket and D2C products.
Rebecca is a Registered Associate Nutritionist (ANutr) and Senior Development Technologist. Her approach blends technical rigour with sensory creativity, ensuring formulations not only meet nutritional and regulatory requirements, but also deliver on brand storytelling and consumer experience.
Driven by curiosity and a collaborative mindset, Rebecca founded Atelier Infusion to provide flexible, expert consultancy for brands seeking thoughtful, commercially viable beverage innovation — from concept through to scale.
“My Beverage Design Philosophy:
Creativity & Science
Today’s consumers have higher expectations than ever. Outstanding flavour is non-negotiable — even in functional drinks — and people are more aware of the ingredients they consume and their physiological benefits. This shift must be thoughtfully considered throughout product development.
Integrity & Compliance
Accurate and legally compliant labelling is essential. While navigating regulations can feel overwhelming for new brands, we simplify the process — ensuring your product meets the requirements of each target market.
Collaboration & Clarity
Transparency, communication and tailored guidance are key to delivering successful projects. By working closely with clients, we accelerate timelines, enable better product refinement, and build confidence at every stage — resulting in smoother launches and standout beverages.